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ARNO: soft and heavy washing machine

SERVICE DESCRIPTION

CREDITS:

Client: Arno

Agency: Publicis São Paulo

Art Director: Rodrigo Guaxupé

Creative Director: Leo Macias

PROJECT SCOPE:

Photography Production

Scenery Conception

Full CGI Production

Creative Retouch

When Leo Macias and Rodrigo Guaxupé (Creative Director and Art Director of Publicis Agency) came to us with their demand, our very first insight was:

we need to find at least three different washrooms to work with. They then gave us a rough draft and told us: ‘You'll need to make it great.” Let's get Nuts!

THE PROCESS

First of all, we needed to develop three different bathrooms. In this case we choose to create them in 3D. As we were developing the rooms, our Production Director Valeria Lima was focusing on all the photography-related stuff.

We then shot the model bathrooms against a white background with a little foam.

Meanwhile, Guido, our photographer, and Tico, our Nuts Creative Director, were capturing the best expressions from all the characters.

The result: a happy client with a funny campaign.

 

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