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RIO SUL: Fathers Day

SERVICE DESCRIPTION

CREDITS:

Client: Rio Sul Shopping

Agency: Heads

PROJECT SCOPE:

Concept Art

Photography

Full CGI Production

Creative Retouch

It was father's day and Rio Sul Shopping Mall had a special offer. An offer that would be nothing less than a Citroën DS5 car.

The client briefing was "you'll need to shoot the car, but you can't take it from the store. By the way, you can’t even move it at all". Well, we had a small problem which could be perfectly solved by using our 3D skills.

 

MAKING OF

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(1) To get the best end results, we decided to take the actors a week before the shooting to reckon all the movements that would be done with the stand up paddle in the water.  By doing so, we were able to figure out every single detail (reflections, light and water movements).

(2) After that, we took a little boat and took some photos of Ipanema beach.

(3) With these images in our screen, it was time to shoot the actors more precisely and calmly.

(4) While we were putting the background and the actors together, our 3D team was modeling the car. A highly detailed Citroën DS5. Hope you enjoy the result as much as our client did.

 

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