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SHOPPING RECIFE: F1

SERVICE DESCRIPTION

CREDITS:

Client: Shopping Recife

Agency: Ampla

PROJECT SCOPE:

Concept Art

Full CGI Production

Creative Retouch

Shopping Recife had a great present for Father's Day: taking a winner to Ferrari World Abu Dhabi.

To show you how much faster your heart can beat, we made this image entirely in 3D.

 

MODELING

The information we got from the agency was: "you guys must create a F1 Car in 3D". Our answer was: "no big deal. What model you want?” With that, we started doing the car and also a F1 circuit quite similar to Dubai’s. The atmosphere had to be dramatic, as it is in any race. We wanted to show the emotional rush of racing at over 240 km/h. Floor, curves, trees, tires. Everything was done down to the smallest detail. Even the scratches weren’t missed.

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