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PITÁGORAS: Hemacias (erythrocytes)

SERVICE DESCRIPTION

CREDITS:

Client: Colégio Pitágoras (high school)

Agency: Tom Comunicação

PROJECT SCOPE:

Concept Art

Photography

Full CGI Production

Creative Retouch

Tom Comunicação agency came to us with an idea to show how Colégio Pitágoras (a High School) could bring forth knowledge no matter what.

They sent us the layout and a few good references on what they were expecting.

 

MAKING OF

.The theme was “journey to the center of the human body”. That's what we said to everyone at the studio. Before we could start the photo shoot, we had to carefully study lighting, positioning, expressions and acting. We dug deep into the idea.

Since the setting had the prevalence of yellow and red on it, we decided to use these same hues for the actors’ lighting, giving the image a special touch. The "students" would be operating a virtual screen at the back, so we put a blue light shining in front of them for added realism. Every single light detail was carefully done. That's why we're Nuts about we do.

 

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