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CELLOFARM: Lady Bug

CREDITS:

PROJECT SCOPE:

SERVICE DESCRIPTION

Client: Cellofarm fitoterápicos

Agency: Fenícios Comunicação

Concept Art

Full CGI Production

animation

Post Production

Nature is powerful and always knows what is better for us. Fenícios creative agency had a great idea to present to its client Cellofarm. Celofarm is a pharmaceutical company which brings natural medicine to patients. The message the company wanted to convey was that Cellofarm had great help from Mother Nature.

MAKING OF

We brought to life a small and friendly lady bug to tell how Mother Nature can help in medicine. First, we studied and created sketches, and we sure made a lot of them. With all our concepts approved (lady bug, scenery, color and lighting) it was time to make a storyboard. With that, we would have an idea of the angles to be used, and also an overview of the entire movie.

We started to model everything and, a few days later, we had an animatic ready. The animatic is the part of the process in which we can see where our idea goes right or wrong.  It's the half-way ready animation.  After that, come the textures, lighting and post-production. Check out our final result above.

 

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