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SUNLIGHT: Cow

SERVICE DESCRIPTION

CREDITS:

Client: Sunlight

Agency: Lowe&Partners Istanbul

PROJECT SCOPE:

Concept Art

Full CGI Production

Creative Retouch

The power of Sunlight can remove any meal stains.  Lowe & Partners Agency’s thoughts suggested the image of a cow being abducted from a plate.

MAKING OF

Everything starts with a piece of paper and a pencil. In this case, it wouldn't be any different. To illustrate our thoughts, we showed a real cow with just a bit of a cartoony feel to it.  The cow’s position and expression was a crucial factor to sell the idea.  Like, for instance, the cow not wanting to be taken and getting a bit desperate about it. Once the 3D model was ready, it was time to turn to texturing and lightning. After rendering the piece, we sent it to post production. They gave it the "Midas’ touch".

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