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PETROBRAS: Rio 450 years

SERVICE DESCRIPTION

CREDITS:

Client: Petrobras

Agency: Heads

Art Director: Marcus Rodrigues

Creative Director: Luis Christello

PROJECT SCOPE:

Conception

Full CGI Production

Creative Retouch

Rio moves Petrobras and Petrobras moves Rio. That was the concept of the image that we had to make it work. An image of Rio de Janeiro with its sights and full of gear .

THE PROCESS

The first step was to draw a city with its gears and that made sense . A gear that connects the other and so on. At the same time, we could not help but show the most symbolic places of one of the most famous cities in the world . Once we approve the concept. We modeled every detail of every element of Rio de Janeiro . We modeled over 120 different types of engrangens . A true engineering work to build a small town.

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