WALITA: instant turn of
Art Director: João Souza
Copywriter: Marcelo Góes
Creative Director: Emerson Braga
Full CGI Production
We received the challenge of producing a fun campaign. So much fun that was awarded with three lions in the 2015 Cannes Festival.
We began to shape the characters and iron. Once ready , it was necessary to detail every little object in the scene. It was also very important gestures to convey the mood that each image needed. Emerson Braga, Creative Director, along with the Art Director João Souza were attentive to each pre viewing.
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