AGENCY: Publicis São Paulo
ART DIRECTOR: Rodrigo Guaxupé
CREATIVE DIRECTOR: Leo Macias
First of all, we needed to develop three different bathrooms. In this case we choose to create them in 3D. As we were developing the rooms, our Production Director Valeria Lima was focusing on all the photography-related stuff.
We then shot the model bathrooms against a white background with a little foam.
Meanwhile, Guido, our photographer, and Tico, our Nuts Creative Director, were capturing the best expressions from all the characters.
The result: a happy client with a funny campaign.
Full CGI Production