Advertising agency Artplan created an amazing action for Estácio in conjunction with Fortnite! Imagine the students preparing for the ENEM (exams for college) by playing.
Players need to prove that "humanity is worthy of all the knowledge acquired" by overcoming the challenges of five Portals, which represent the themes of the ENEM tests: Gaia (Nature Sciences), Humania (Human Sciences), Expressive (Languages and Codes), Accuracy (Mathematics) and Ideation (Writing).
We've developed animation and images for the advertising campaign.
I L L U S T R A T I O N S :
A N I M A T I C :
Agency: Artplan Brazil
Client: Universidade Estácio de Sá

Account: Alana Mello, Priscilla Correa, Cristiana Miranda
GP: Marina Lima, Andrea Hedler e Aurora Blotta
Producer: Felipe Cunha, Angela Felicio e Karoline Justino
Creative Director: Marcelo Noronha, Felippe Mendonça e Eric Ribeiro
Art Director: Marcelo Holanda
Copywriter: Amanda Perlingeiro

Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Account: Alessandra Mendonça
Creative Retoucher: Beto Gava e Thiago Storino
Storyboard: João Vento
Illustrator: Luis Silva
Motion Graphics: Matheus Rezende

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