![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/5c2bd0c2-62e4-4043-8760-eb8e9b16d88b_rw_1920.gif?h=410b0ec20dd5d0fd0a4cd5fce2615998)
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![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/f6415cd6-2a88-49ae-a0c3-eeb8543eee71_rw_1920.jpg?h=3f784f5ac7cf0b5bd0b54c6f37349146)
Redesigning our iconic bucket using traditional patterns, endemic textures, and local designs from different countries highlighting the deep-rooted connection that KFC has with local cultures around the globe.
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/75c1faec-e33d-401a-a7bc-0f0dbf6172a6_rw_1920.jpg?h=61d56f456d5f865802eb4b284e6360b6)
The visuals welcomed visitors from over 190 countries as they made their way to Dubai Expo 2020.
They were placed on billboards, posters, digital screens, and KFC social channels
with +665,000 followers across the Arab region.
They were placed on billboards, posters, digital screens, and KFC social channels
with +665,000 followers across the Arab region.
KFC simply means 'Fried Chicken'. Anywhere. Everywhere.
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/ef1649ee-6582-49bb-bd34-bac0e2805759_rw_1920.jpg?h=9b3bd784178fd01188fe747b839a54df)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/33515baf-cd39-4f53-9be2-b41497ca4b9e_rw_1920.jpg?h=470a5eb7abe85f23ae56cba34abe5d5a)
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![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/86f597cf-fd70-4dba-b7e1-94c20faceedb_rw_1920.jpg?h=26a1086cc5ff6da438e762be153e366f)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/85ec2a9c-26ef-4f16-b345-2fb9e8d0e3aa_rw_1920.jpg?h=8e37c3202c2e69b1e58022d012208f7a)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/79d7b9ef-c97c-4a77-ac0a-5bdb372c6fbb_rw_1920.jpg?h=2cdc0eee29c3f782c4df17352b1c2487)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/1c437025-c8ab-4339-828f-3f6db7361e64_rw_1920.jpg?h=f0cc564e139b5e0aafd1628bb8f3a346)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/081ada41-5be0-4de0-a9b6-e227bec8ee93_rw_1920.jpg?h=50f3b2ef1e7623f57b62a5d94d814d25)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/50ea536b-ad81-4504-b0e4-c8f2c97d1b47_rw_1920.jpg?h=4474a75d3480d8093992b3da73f5c3d4)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/a0414c47-ad44-4387-9c35-ac9991f29f8e_rw_1920.jpg?h=779e8f8b206996ce42290ee5cf00a6a1)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/1ad68290-3be5-4540-a979-f11d8d0e288c_rw_1920.jpg?h=84e577f24257ad979680fbeb722a3c93)
![](https://cdn.myportfolio.com/8fe844b56f610c4feea8cd04a266603c/0fb9e2fc-0028-4d15-86b7-88a3fdd74005_rw_1920.jpg?h=42b5ea96b0cdf94bcf2689d0f6c40ef1)
By bringing all these styles and cultures together, the design language unlocked a powerful message,
giving out the image of a modern, diverse, and truly inclusive brand. One that supports a world
where we are all equal and where we can all share a bucket together.
Agency: TBWA\RAAD
Client: KFC Arabia
Client: KFC Arabia
TBWA TEAM
Executive Creative Directors: James Robbins - Alex Pineda
Creative Director: Diego «Kike» Flórez
Art Director: Paula Zambrano
Copywriter: Adnan Ahmed
Retoucher: Girish Sapalya
Senior Account Manager: Ashleigh Morgan
Motion Designer: Camilo Rojas
Executive Creative Directors: James Robbins - Alex Pineda
Creative Director: Diego «Kike» Flórez
Art Director: Paula Zambrano
Copywriter: Adnan Ahmed
Retoucher: Girish Sapalya
Senior Account Manager: Ashleigh Morgan
Motion Designer: Camilo Rojas
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino