Studio Nuts, in collaboration with the Made Rio agency, created an innovative experience for Prudential at Rock in Rio 2024. We developed a climbing wall that simulates the iconic Rock of Gibraltar, the brand's symbol, and placed it in a recreation of the Arcos da Lapa, connecting Rio’s culture with Prudential’s essence. With cutting-edge visual effects, the "FOOH" project offers the audience an immersive and impactful experience, highlighting Prudential’s presence at the festival.
Agency: Havas Play Portugal / Client: Hendricks Gin
STUDIO NUTS TEAM: Production Director: Valeria Lima / Project Director: Jana Villas-Bôas / Project Manager: Gabi Lima / Creative Director: Tico Moraes / Filmmaking (Brazil, RJ): Fabian Alvarez / 3D Animation: Matheus Rezende / 3D Animation Supervisor: Maurício Mazza / Look Dev, Lighting & Rendering: Adam Pierre / Composite&Post-production: Thiago Storino, Rodrigo Félix / Color Grading: Thiago Storino
