Sorriso, a toothpaste brand, takes a new step in line with its repositioning and presents Sorriso Tropical. With two new Brazilian flavors, the line brings more Brazilianness and innovation to the portfolio with an identity of vibrant colors. The advertising agency RedFuse challenged us to produce two amusing animations for the new campaign.
A N I M A T I C :
C H A R A C T E R D E S I G N :
C O N C E P T :
Agency: RedFuse Brasil
Client: Colgate Sorriso
REDFUSE TEAM
Creative Director: Juliana Patera
Head of Art: Gabriel Bessa
Creatives: Luiz Gustavo Maciel, Gustavo Pereira, Chiarina Junqueira
Client Service: Rafaela Reis, Caio Amaral, Roger Satoro Chiba, Beatriz Fabiano
RTV: Viviane de Castro, Estela Salgado, Arthur Dagir
Client: Nelson Malta, Ricardo Cardenas, Welner Alves, Flavia Salgado, Luciana Abe,
Gabriela Teixeira
Planning: Andreia Tavares, Luciana Colnaghi, Julio Fernandes
Media: Luis Padilha, Cintia Hashimoto, Lia Mora, Rafaela Tavares
NUTS TEAM:
Production Director: Valeria Lima
Creative Director: Tico Moraes
Project Director: Janaína Villas-Bôas
Project Manager: Letícia Costa
Client Service: Alessandra Mendonça
Produção: Dayvid Lima
Storyboard & Animatic: Thais Lima
Conception: Marina Vasconcelos
Character Design: Allan Matias
Rigging: Gabriel Rosa
Setup: Dayvid Lima
Editing: Felipe dos Santos
Animation: Alena Miklos, Árthemis Iannuzzi, Bruno Carvalho, Gabriel Rosa, Luiza Lima
SOUND COMPANY / MUDSHOT TEAM:
Musical Production: Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio
Herszkowicz
Mixture: Henrique Oliveira e Leandro Rodrigo
Client Service: Guto Figueiredo
Executive Production: Gilvana Viana
Coordenation: Jaque de Paula
Client: Colgate Sorriso
REDFUSE TEAM
Creative Director: Juliana Patera
Head of Art: Gabriel Bessa
Creatives: Luiz Gustavo Maciel, Gustavo Pereira, Chiarina Junqueira
Client Service: Rafaela Reis, Caio Amaral, Roger Satoro Chiba, Beatriz Fabiano
RTV: Viviane de Castro, Estela Salgado, Arthur Dagir
Client: Nelson Malta, Ricardo Cardenas, Welner Alves, Flavia Salgado, Luciana Abe,
Gabriela Teixeira
Planning: Andreia Tavares, Luciana Colnaghi, Julio Fernandes
Media: Luis Padilha, Cintia Hashimoto, Lia Mora, Rafaela Tavares
NUTS TEAM:
Production Director: Valeria Lima
Creative Director: Tico Moraes
Project Director: Janaína Villas-Bôas
Project Manager: Letícia Costa
Client Service: Alessandra Mendonça
Produção: Dayvid Lima
Storyboard & Animatic: Thais Lima
Conception: Marina Vasconcelos
Character Design: Allan Matias
Rigging: Gabriel Rosa
Setup: Dayvid Lima
Editing: Felipe dos Santos
Animation: Alena Miklos, Árthemis Iannuzzi, Bruno Carvalho, Gabriel Rosa, Luiza Lima
SOUND COMPANY / MUDSHOT TEAM:
Musical Production: Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio
Herszkowicz
Mixture: Henrique Oliveira e Leandro Rodrigo
Client Service: Guto Figueiredo
Executive Production: Gilvana Viana
Coordenation: Jaque de Paula
