The lion is the main iconographic element of Sporting Clube de Portugal. Based on this, the advertising agency Gravity created the campaign "I am Sporting" and shows that all athletes on the team have in their DNA the lion as a symbol of claw and strength. The agency gave us the mission to produce these images. Half lion, half athlete. Our photographer, Daryan Dornelles, made the portraits and our 3D and post production team sought to maintain the identity and character of each athlete's face in the other half of the lion
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Agency: Gravity
Client: Sporting Clube de Portugal 
Creative Director: Ricardo Agostinho, Cristiano Campaniço, Bruno Mota
Art Director: Bruno Mota
Copywriter: Ricardo Agostinho

Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Photographer: Daryan Dornelles
CGI Artist: Alexandre Cardoso
Creative Retoucher: Thiago Storino, Cauê Andrade
MAKING OF: Daniel Todeschi

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