Introduction
The visuals welcomed visitors from over 190 countries as they made their way to Dubai Expo 2020. They were placed on billboards, posters, digital screens, and KFC social channels with +665,000 followers across the Arab region. KFC simply means 'Fried Chicken'. Anywhere. Everywhere. By bringing all these styles and cultures together, the design language unlocked a powerful message, giving out the image of a modern, diverse, and truly inclusive brand. One that supports a world where we are all equal and where we can all share a bucket together.
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