Cytopoint is a new treatment for dogs with skin problems due to allergies to things in their environment – a condition we call atopic dermatitis. It is different from traditional drugs that treat itch. Cytopoint is a biological therapy – a type of non-drug treatment that works like your dog's immune system.
To communicate that, Advertising agency Havas Life NY, invited Studio Nuts to develop images and small films showing how big this can be a problem for your dog.
To communicate that, Advertising agency Havas Life NY, invited Studio Nuts to develop images and small films showing how big this can be a problem for your dog.
F I L M :
M A K I N G O F :
Studio Nuts
Agency: Havas Life New York
Client: Zoetis
HAVAS TEAM
Executive Creative Director: Kenley Diaz
Creative Director (Art): Barbara Graetzer, Julianna Maston
Creative Director (Copy): Alex Ferrara, Alex Cain
Art Buyer: Gloria Cooper, Zully Ortiz
Account Team: Eric Morse
Agency: Havas Life New York
Client: Zoetis
HAVAS TEAM
Executive Creative Director: Kenley Diaz
Creative Director (Art): Barbara Graetzer, Julianna Maston
Creative Director (Copy): Alex Ferrara, Alex Cain
Art Buyer: Gloria Cooper, Zully Ortiz
Account Team: Eric Morse
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valéria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
Concepts: Joao Vento
Background Modelling & Look dev: Adam Pierre, Cristiano Neto & Paulo Lima
Photographer: Daryan Dornelles
Cinematographer: Leo Bauberger
Costume designer: Sandra Rodrigues
Hair & Make-Up: Cris Severo
Creative Retoucher: Thiago Storino
3D Animation: Mauricio Mazza & João Figueiras
Animation look dev & rendering: Kim Mendonça
Composite & pos-production: Kim Mendonça
Color Grading: Marco Amaral
Making of camera: Dani Todeschi & Tatiana Nequete
Making of editing: Dani Todeschi
Sound Track & Sound FX: Casa do Som
Creative Director: Tico Moraes
Production Director: Valéria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
Concepts: Joao Vento
Background Modelling & Look dev: Adam Pierre, Cristiano Neto & Paulo Lima
Photographer: Daryan Dornelles
Cinematographer: Leo Bauberger
Costume designer: Sandra Rodrigues
Hair & Make-Up: Cris Severo
Creative Retoucher: Thiago Storino
3D Animation: Mauricio Mazza & João Figueiras
Animation look dev & rendering: Kim Mendonça
Composite & pos-production: Kim Mendonça
Color Grading: Marco Amaral
Making of camera: Dani Todeschi & Tatiana Nequete
Making of editing: Dani Todeschi
Sound Track & Sound FX: Casa do Som
