Richester has a younger audience, and that's why the layout brings that joviality, humor, and modernity through colors, design, elements, fonts, etc. In addition, we will explore a lot of appetite appeal, highlighting the biscuit and the explosion of flavor. Studio Nuts was invited to develop the campaign images. The cookie was made in CGI and worked to bring out all the flavor in a visual way.
Studio Nuts
Agency: LewLara\TBWA Brazil
Client: Richester
Agency: LewLara\TBWA Brazil
Client: Richester
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabi Lima
Account: Alessandra Mendonça
CGI Artist: Rodrigo Felix, Tiago Piloto, Adam Pierre
Creative Retoucher: Rafael Casagrande
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabi Lima
Account: Alessandra Mendonça
CGI Artist: Rodrigo Felix, Tiago Piloto, Adam Pierre
Creative Retoucher: Rafael Casagrande
