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Play Doh

Introduction

Starting from the concept of "Doors of Imagination," the Play- Doh modeling clay brand presents a campaign created by Ogilvy Brazil, in collaboration with Studio Nuts, aiming to demonstrate that with its products, "there are no limits to creating." Studio Nuts contributed to the campaign by crafting 3 captivating images that perfectly capture the essence of unleashing creativity through Play-Doh's versatile modeling clay.

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The process behind the creation

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Credits

CREDITS: Agency: Ogilvy Brazil Client: Hasbro Product: PlayDoh

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OGILVY TEAM CCO: Sergio Mugnaini Exeutive Creative Directors: Mathias Almeida, Teco Cipriano Creative Directors: Tarik Frank Associate Creative Director: John Bogea Art Director: Rodolfo Krupka Copywriter: Pedro Alonso Head of Clients: Denise Caruso Account: Renata Flores, Letícia Haffner Chief Strategy Officer: Thais Frazão Planning: Thiago Krafzik, Isabela Cury, Giovanni Cozer, Arthur Sousa Head of Media: Vanessa Giannotti Media Director: Thiago Ferraz Media: Patrícia Monteiro, Isabel Barbosa, Ranny Fernandes, Alexandre Alves, Guilherme Freitas Production Director: Fabiola Thomal Producer: Stephanie Chaya PR Ogilvy: Raphaela Brito Client: Marina Uccelli, Giullia Shimomoto,Fernanda Bontorim, Gabriela Teixeira, Wagner Araújo

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STUDIO NUTS TEAM Creative Director: Tico Moraes Production Director: Valéria Lima Project Director: Janaina Villas-Bôas Project Manager: Gabriela Lima Concept: Fábio Miraglia 3D Artists: Adam Pierre, Rodrigo Felix Creative Retouch: Thiago Storino

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