Starting from the concept of "Doors of Imagination," the Play-Doh modeling clay brand presents a campaign created by Ogilvy Brazil, in collaboration with Studio Nuts, aiming to demonstrate that with its products, "there are no limits to creating." Studio Nuts contributed to the campaign by crafting 3 captivating images that perfectly capture the essence of unleashing creativity through Play-Doh's versatile modeling clay.
THE CAMPAIGN
CONCEPTS
Agency: Ogilvy Brazil
Client: Hasbro
Product: PlayDoh
OGILVY TEAM
CCO: Sergio Mugnaini
Exeutive Creative Directors: Mathias Almeida, Teco Cipriano
Creative Directors: Tarik Frank
Associate Creative Director: John Bogea
Art Director: Rodolfo Krupka
Copywriter: Pedro Alonso
Head of Clients: Denise Caruso
Account: Renata Flores, Letícia Haffner
Chief Strategy Officer: Thais Frazão
Planning: Thiago Krafzik, Isabela Cury, Giovanni Cozer, Arthur Sousa
Head of Media: Vanessa Giannotti
Media Director: Thiago Ferraz
Media: Patrícia Monteiro, Isabel Barbosa, Ranny Fernandes, Alexandre Alves, Guilherme Freitas
Production Director: Fabiola Thomal
Producer: Stephanie Chaya
PR Ogilvy: Raphaela Brito
Client: Marina Uccelli, Giullia Shimomoto,Fernanda Bontorim, Gabriela Teixeira, Wagner Araújo
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valéria Lima
Project Director: Janaina Villas-Bôas
Project Manager: Gabriela Lima
Concept: Fábio Miraglia
3D Artists: Adam Pierre, Rodrigo Felix
Creative Retouch: Thiago Storino
Client: Hasbro
Product: PlayDoh
OGILVY TEAM
CCO: Sergio Mugnaini
Exeutive Creative Directors: Mathias Almeida, Teco Cipriano
Creative Directors: Tarik Frank
Associate Creative Director: John Bogea
Art Director: Rodolfo Krupka
Copywriter: Pedro Alonso
Head of Clients: Denise Caruso
Account: Renata Flores, Letícia Haffner
Chief Strategy Officer: Thais Frazão
Planning: Thiago Krafzik, Isabela Cury, Giovanni Cozer, Arthur Sousa
Head of Media: Vanessa Giannotti
Media Director: Thiago Ferraz
Media: Patrícia Monteiro, Isabel Barbosa, Ranny Fernandes, Alexandre Alves, Guilherme Freitas
Production Director: Fabiola Thomal
Producer: Stephanie Chaya
PR Ogilvy: Raphaela Brito
Client: Marina Uccelli, Giullia Shimomoto,Fernanda Bontorim, Gabriela Teixeira, Wagner Araújo
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valéria Lima
Project Director: Janaina Villas-Bôas
Project Manager: Gabriela Lima
Concept: Fábio Miraglia
3D Artists: Adam Pierre, Rodrigo Felix
Creative Retouch: Thiago Storino
